our story

The idea was born one evening in a living room surrounded by amazingly supportive sisters. Alison had been considering the idea of writing a devotional for years, but wasn’t exactly sure what that would look like. After brainstorming, she landed on the concept of a magazine-like-publication that was perfectly curated to include the voices of strong women, support small businesses and encourage readers in their walk with Christ.

By Design is a quarterly publication intentionally designed to foster personal growth, create connections and encourage readers. Part editorial magazine, part thematic devotional entries, the journal as a whole serves to stretch women of all ages and walks of life as they discover who God has designed them to be. With each new issue, expect to find unique guest authors, fresh devotionals to use in your quiet time and fun surprises like hand-lettered prints!


meet the team

alison stoner


Alison is By Design Journal's Founder and Editor in Chief. Alison curates the content of each issue - setting the theme, organizing the guest contributors and writing each of the eight devotionals that are included in every issue. She's the person behind the scenes of our social media, and if you reach out via email you'll be communicating with her! She's a wife and mother to four beautiful children, and a lover of flowers and pasta!

chelsey dankert


Chelsey is the Graphic Designer for By Design Journal. Although she just joined our team in January, Chelsey is diving into the layout and design already - creating the vibe of each issue's appearance and making each one of our pages beautiful! Chelsey is the owner of Wilderness Roads, a marketing and design company specializing in working with small businesses and nonprofits. Chelsey is the mother to three little ones who keep her busy throughout the day, and just announced she'll be adding another baby to their crew in early Fall 2021! She loves summertime, especially camping, but when the cold Michigan winters bring her inside, her adventures take place in the kitchen, where her favorite thing to create is soups!

emily marshall


Emily is the Proof Reader and Copy Editor for By Design Journal. She dives into each article with a meticulous eye, ensuring commas are in the right place and no typos are overlooked! With a big heart for others, Emily spends her days working with the elderly and disabled as a social worker. She enjoys the cooking and cuddles of her beloved husband, John. She enjoys sleepless nights as a new mom to a beautiful baby boy, Dexter. As a coffee aficionado, she can often be found with her steaming cup and a good book in hand. Emily goes on daily walks and runs in her neighborhood, earning points for her Harry Potter themed running club.

cate douglass


Cate is joining the By Design team as the Lead Photographer. Cate is the owner of Cate Autumn Photography where she captures couples and families, but in particular focuses on women's empowerment shoots. These unique photo shoots work to bring out every woman's inner confidence and raw beauty. Cate is a southern girl turned Michigander who loves her tea unsweetened, and is always chasing the sunlight. She's the wife to Brandon, and mom to Allison - and is perfectly content spending all of her days with her little family!

bethany bradford


Bethany is the Prayer Mother for By Design Journal. Beth prays over each and every contributor to our journal - for their success, their protection and their personal growth. She prays for our readers - that they may hear what God is revealing to them specifically. She prays for our growth, both as a new publication trying to reach an audience, and for our spiritual depth as content creators. Beth recognizes that prayer is a powerful and effective tool against the schemes of the enemy (James 5:16), and is prepared to fight any battles that come our way on her knees. Bethany and her husband Cole are raising their three boys, Graham, Garrett and Grady to be little adventure loving men of God. She is currently a stay-at-home mama, but also holds a doctorate in Physical Therapy.

cassie showerman


Cassie is a featured contributor to By Design Journal as we enter into our second year. In each one of this year's four issues you will find a discipleship teaching under Cassie's column entitled: Going Deeper. Cassie is a Bible Teacher and Christian Apologist. As someone who didn’t become a Christian until her mid-twenties, she has dove into studying the Bible and searching for logical reasoning and historical evidence to back up her faith. When Cassie isn’t with her four kids and husband, she is working at her church. Cassie has also enjoys pouring herself into teaching discipleship and theology basics through her Instagram account. As an extrovert, she loves connecting with people and learning their stories. Cassie also loves cooking and baking - often imagining herself on an episode of Chopped as she tries out a new recipe she’s found online. 

lit sis


Haley Kingsley and Maddy Burkholder, together known as “Lit Sis”, are two sisters who love literature and sharing their thoughts, reviews and ratings on all genres of books! In each issue, you will find the sisters' commentary in the beloved Book Nook column. Their weekly podcast “Lit Sis” (available on Spotify) covers their monthly reads, all things happening in the literary world and just fun conversation. Maddy has been a writer her whole life and is currently working on publishing her first novel. Haley has been a lover of books and being in the “know” when it comes to new releases! Both have been avid readers since they were very young thanks to their parents and have devoured books in a plethora of genres. Haley’s favorite genre is Thriller/Suspense and Maddy’s is Historical Fiction. When they’re not reading you can find them working as a nurse (Maddy) or singing and teaching dance (Haley), but they always make time to spend with family, too.